KAMPALA, UGANDA — Ugandan singer Lydia Jazmine says her upcoming show will not be streamed live, signalling a deliberate shift in how she wants to package, distribute and earn from her concert content in the digital era.
Speaking during an interview, the singer explained that fans should not expect to watch the entire show through a live stream. Instead, selected moments and content from the event will be made available through short-form platforms such as reels.
«“My show won’t be streamed anywhere. There won’t be any live streaming, content will be accessible in reels,” Lydia Jazmine said.»
The decision, she explained, is part of a broader attempt to explore new ways of generating income from performances rather than relying solely on traditional concert revenue.
According to Jazmine, content captured from the show will be commercialised, allowing the performance to continue generating value beyond the night of the concert.
She said she drew inspiration from fellow Ugandan artist A Pass, whose approach to digital content helped her see the potential of creating alternative revenue streams from entertainment.
“I got the hint from A Pass, and since we’re in the digital era, it’s time we advocate new earning,” she explained.
A Shift in the Concert Business
For many artists, concerts remain a major investment. Organising a successful show can involve spending heavily on venues, production, sound, lighting, promotion, security and other logistical requirements.
Jazmine believes the digital space can provide another avenue for artists to recover some of those investments while extending the lifespan of their work.
Rather than giving away an entire concert through a free livestream, the strategy appears focused on creating valuable digital content from the event and finding ways to monetise it.
The approach also reflects the changing relationship between musicians and their audiences. With social media platforms increasingly becoming important channels for entertainment consumption, artists are looking beyond ticket sales and traditional media to build additional sources of income.
What Lydia Jazmine’s Strategy Means
– No live stream: Fans should not expect the full concert to be broadcast online.
– Reels will carry the content: Selected moments from the show will be shared through short-form video content.
– Concert content will be commercialised: The material captured during the event will be treated as a potential source of revenue.
– Digital earnings are becoming a priority: Jazmine wants artists to explore new ways of making money from their creative work.
– The strategy is inspired by A Pass: She credits the fellow musician with giving her an idea of what is possible in the digital space.
Key Takeaway
Lydia Jazmine’s decision is more than a choice to skip livestreaming. It reflects a growing conversation within Uganda’s entertainment industry about how artists can turn digital content into sustainable income.
With artists investing substantial amounts of money to stage concerts, Jazmine’s approach suggests that the value of a show does not necessarily have to end when the final performance is over.
For her, the next opportunity may be in the content created around the concert — and in finding smarter ways to make that content pay.
